Public Relations Definition: PRSA Official Statement

What is Public Relations?

PRSA's Widely Accepted Definition

The formal practice of what is now commonly referred to as "public relations" dates to the early 20th century. In the relatively brief period leading up to today, public relations has been defined in many different ways, the definition often evolving alongside public relations' changing roles and technological advances. The earliest definitions emphasized press agentry and publicity, while more modern definitions incorporate the concepts of "engagement" and "relationship building."

In 2011/12, PRSA led an international effort to modernize the definition of public relations and replace a definition adopted in 1982 by the PRSA National Assembly. Learn more here. Under the "Public Relations Defined" banner, PRSA initiated a crowdsourcing campaign and public vote that produced the following definition:

"Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics."

Simple and straightforward, this definition focuses on the basic concept of public relations — as a communication process, one that is strategic in nature and emphasizing "mutually beneficial relationships."

"Process" is preferable to "management function," which can evoke ideas of control and top-down, one-way communications.

"Relationships" relates to public relations' role in helping to bring together organizations and individuals with their key stakeholders.

"Publics" is preferable to "stakeholders," as the former relates to the very "public" nature of public relations, whereas "stakeholders" has connotations of publicly-traded companies.

As a management function, public relations also encompasses the following:

Anticipating, analyzing and interpreting public opinion, attitudes and issues that might impact, for good or ill, the operations and plans of the organization.

Counseling management at all levels in the organization with regard to policy decisions, courses of action and communication, taking into account their public ramifications and the organization's social or citizenship responsibilities.

Researching, conducting and evaluating, on a continuing basis, programs of action and communication to achieve the informed public understanding necessary to the success of an organization's aims. These may include marketing; financial; fund raising; employee, community or government relations; and other programs.

Planning and implementing the organization's efforts to influence or change public policy. Setting objectives, planning, budgeting, recruiting and training staff, developing facilities — in short, managing the resources needed to perform all of the above.

Read the full text of PRSA's Official Statement on Public Relations.
http://www.prsa.org/AboutPRSA/PublicRelationsDefined

10 Hábitos de Personas Notablemente Carismáticas

Las personas carismáticas escuchan atentamente y hacen que todos nosotros, independientemente de nuestra posición o condición social, sintamos que tenemos algo en común con ellos. Además, son humildes ante todo y reconocen sus errores.

Conozca más detalles sobre los hábitos que les distingue en este enlace:
http://www.inc.com/jeff-haden/10-habits-of-remarkably-charismatic-people.html?nav=pop


Sandra Caro - Licencia R145
Public Relations, Marketing & Advertising
WE PUT YOU IN THE SPOTLIGHT

Sandra Caro Public Relations, P.S.C.
Tel. (787) 849-4700
Móvil (787) 479-1062
sandra@sandracaropr.com
http://sandracaropr.blogspot.com

Tips for improving your writing in the age of instant communication

Las buenas destrezas de escritura son esenciales para lograr una comunicación efectiva, un componente crítico del liderazgo.

Conozca cómo puede lograr una redacción efectiva en este enlace: http://www.washingtonpost.com/business/capitalbusiness/career-coach-five-tips-to-rescue-your-writing/2012/07/06/gJQAEsLoWW_story.html


Sandra Caro - Licencia R145
Public Relations, Marketing & Advertising
WE PUT YOU IN THE SPOTLIGHT

Sandra Caro Public Relations, P.S.C.
Tel. (787) 849-4700
Móvil (787) 479-1062
sandra@sandracaropr.com

El VIH/SIDA: Una epidemia latente / Por: Sandra Caro Torrado

A tono con la celebración del Día Nacional de Alerta contra el Sida comparto el artículo de mi autoría "El VIH/SIDA: Una epidemia latente" que publicó El Vocero. Les invito a echarle un ojo.

Erradicar los mitos y prejuicios contra esta población es responsabilidad de todos.

http://www.vocero.com/el-vihsida-una-epidemia-latente-opinion/


Sandra Caro - Licencia R145
Public Relations, Marketing & Advertising
WE PUT YOU IN THE SPOTLIGHT

Sandra Caro Public Relations, P.S.C.
Tel. (787) 849-4700
sandra@sandracaropr.com
http://sandracaropr.blogspot.com

How to tweet without regretting it later

Consejos para proyectar una imagen más profesional en Twitter, no importa si lo usas para fines personales o de trabajo.

Vea: http://www.prdaily.com/Main/Articles/11891.aspx


Sandra Caro - Licencia R145
Public Relations, Marketing & Advertising
WE PUT YOU IN THE SPOTLIGHT

Sandra Caro Public Relations, P.S.C.
Tel. (787) 849-4700
Móvil (787) 479-1062
sandra@sandracaropr.com

Use the Social Web to Tell Stories that Create Resonance

Crear resonancia es la nueva forma de mercadeo.
Vea: http://socialmediatoday.com/isra-garcia/544547/use-social-web-tell-stories-create-resonance

Sandra Caro - Licencia R145
Public Relations, Marketing & Advertising
WE PUT YOU IN THE SPOTLIGHT

Sandra Caro Public Relations, P.S.C.
Tel. (787) 849-4700
Móvil (787) 479-1062
sandra@sandracaropr.com
http://sandracaropr.blogspot.com

24 lazy corporate verbs you need to fire

El verbo es el motor de su oración. Utilice verbos claros y activos.
Vea: http://www.prdaily.com/Main/Articles/24_lazy_corporate_verbs_you_need_to_fire_11654.aspx

Sandra Caro - Licencia R145
Public Relations, Marketing & Advertising
WE PUT YOU IN THE SPOTLIGHT

Sandra Caro Public Relations, P.S.C.
Tel. (787) 849-4700
Cel (787) 479-1062
sandra@sandracaropr.com
http://sandracaropr.blogspot.com