Conozca ocho guías para fortalecer la relación con su agencia de relaciones públicas y alcanzar un mayor éxito en sus programas de comunicación.
Vea: http://www.prdaily.com/Main/Articles/701728e8-d5ff-4f59-88ed-b32060dd0018.aspx?utm_source=twitterfeed
Sandra Caro - Licencia R145
Public Relations, Marketing & Advertising
WE PUT YOU IN THE SPOTLIGHT
Sandra Caro Public Relations, P.S.C.
Tel. (787) 849-4700
Móvil (787) 479-1062
sandra@sandracaropr.com
viernes, 1 de febrero de 2013
miércoles, 21 de noviembre de 2012
10 maneras de decir "gracias"
Cuando compartes sentimientos reales puedes crear una conexión inmediata y duradera con tu público.
Conoce otras orejitas para convertirte en un mejor orador en este enlace:
https://www.linkedin.com/today/post/article/20130612120408-20017018-5-ways-to-become-a-better-speaker-overnight?_mSplash=1
Sandra Caro - Licencia R145
Public Relations, Marketing & Advertising
WE PUT YOU IN THE SPOTLIGHT
Sandra Caro Public Relations, P.S.C.
PO Box 845
Hormigueros, PR 00660
Tel. (787) 849-4700
Móvil (787) 479-1062
sandra@sandracaropr.com
https://www.facebook.com/SandraCaroPublicRelations
https://twitter.com/sandracaro
Conoce otras orejitas para convertirte en un mejor orador en este enlace:
https://www.linkedin.com/today/post/article/20130612120408-20017018-5-ways-to-become-a-better-speaker-overnight?_mSplash=1
Sandra Caro - Licencia R145
Public Relations, Marketing & Advertising
WE PUT YOU IN THE SPOTLIGHT
Sandra Caro Public Relations, P.S.C.
PO Box 845
Hormigueros, PR 00660
Tel. (787) 849-4700
Móvil (787) 479-1062
sandra@sandracaropr.com
https://www.facebook.com/SandraCaroPublicRelations
https://twitter.com/sandracaro
jueves, 18 de octubre de 2012
25 tips to punch up your writing
25 ideas, algunas clásicas y otras más creativas, para mejorar la redacción.
Vea: http://www.ragan.com/WritingEditing/Articles/25_tips_to_punch_up_your_writing_45664.aspx
Sandra Caro - Licencia R145
Public Relations, Marketing & Advertising
WE PUT YOU IN THE SPOTLIGHT
Sandra Caro Public Relations, P.S.C.
Tel. (787) 849-4700
Móvil (787) 479-1062
sandra@sandracaropr.com
Vea: http://www.ragan.com/WritingEditing/Articles/25_tips_to_punch_up_your_writing_45664.aspx
Sandra Caro - Licencia R145
Public Relations, Marketing & Advertising
WE PUT YOU IN THE SPOTLIGHT
Sandra Caro Public Relations, P.S.C.
Tel. (787) 849-4700
Móvil (787) 479-1062
sandra@sandracaropr.com
viernes, 12 de octubre de 2012
Email etiquette: 6 tips to look more professional
Aunque el correo electrónico puede verse como una manera informal para comunicarnos conviene observar algunas reglas de etiqueta, sobretodo si lo utilizamos como una herramienta de trabajo.
Vea: http://www.ragan.com/Main/Articles/Email_etiquette_6_tips_to_look_more_professional_45646.aspx
Sandra Caro - Licencia R145
Public Relations, Marketing & Advertising
WE PUT YOU IN THE SPOTLIGHT
Sandra Caro Public Relations, P.S.C.
PO Box 845
Hormigueros, PR 00660
Tel. (787) 849-4700
Móvil (787) 479-1062
sandra@sandracaropr.com
Vea: http://www.ragan.com/Main/Articles/Email_etiquette_6_tips_to_look_more_professional_45646.aspx
Sandra Caro - Licencia R145
Public Relations, Marketing & Advertising
WE PUT YOU IN THE SPOTLIGHT
Sandra Caro Public Relations, P.S.C.
PO Box 845
Hormigueros, PR 00660
Tel. (787) 849-4700
Móvil (787) 479-1062
sandra@sandracaropr.com
martes, 2 de octubre de 2012
5 Types of Images That Enhance Your Online Marketing
¿Qué tipo de imágenes debes compartir de tu empresa para atraer clientes potenciales, aumentar el tráfico del sitio y construir la marca?
Vea: http://www.business2community.com/online-marketing/5-types-of-images-that-enhance-your-online-marketing-0291828
Sandra Caro - Licencia R145
Public Relations, Marketing & Advertising
WE PUT YOU IN THE SPOTLIGHT
Sandra Caro Public Relations, P.S.C.
PO Box 845
Hormigueros, PR 00660
Tel. (787) 849-4700
Móvil (787) 479-1062
sandra@sandracaropr.com
Vea: http://www.business2community.com/online-marketing/5-types-of-images-that-enhance-your-online-marketing-0291828
Sandra Caro - Licencia R145
Public Relations, Marketing & Advertising
WE PUT YOU IN THE SPOTLIGHT
Sandra Caro Public Relations, P.S.C.
PO Box 845
Hormigueros, PR 00660
Tel. (787) 849-4700
Móvil (787) 479-1062
sandra@sandracaropr.com
miércoles, 26 de septiembre de 2012
How To Deal with Competitors Who Help Bad Press Circulate About Your Brand
Ninguna empresa, negocio u organización está inmune de ser atacada por la competencia o personas inescrupulosas, y podrían difundir por internet información malintencionada de sus productos o servicios. Conozca algunos consejos de cómo enfrentar de forma efectiva esta situación para minimizar el impacto en la imagen y la reputación de su entidad.
Vea: http://www.melissaagnes.com/how-to-deal-with-competitors-who-help-bad-press-circulate-about-your-brand/
Sandra Caro - Licencia R145
Public Relations, Marketing & Advertising
WE PUT YOU IN THE SPOTLIGHT
Sandra Caro Public Relations, P.S.C.
PO Box 845
Hormigueros, PR 00660
Tel. (787) 849-4700
Móvil (787) 479-1062
sandra@sandracaropr.com
Vea: http://www.melissaagnes.com/how-to-deal-with-competitors-who-help-bad-press-circulate-about-your-brand/
Sandra Caro - Licencia R145
Public Relations, Marketing & Advertising
WE PUT YOU IN THE SPOTLIGHT
Sandra Caro Public Relations, P.S.C.
PO Box 845
Hormigueros, PR 00660
Tel. (787) 849-4700
Móvil (787) 479-1062
sandra@sandracaropr.com
lunes, 27 de agosto de 2012
Public Relations Definition: PRSA Official Statement
What is Public Relations?
PRSA's Widely Accepted Definition
The formal practice of what is now commonly referred to as "public relations" dates to the early 20th century. In the relatively brief period leading up to today, public relations has been defined in many different ways, the definition often evolving alongside public relations' changing roles and technological advances. The earliest definitions emphasized press agentry and publicity, while more modern definitions incorporate the concepts of "engagement" and "relationship building."
In 2011/12, PRSA led an international effort to modernize the definition of public relations and replace a definition adopted in 1982 by the PRSA National Assembly. Learn more here. Under the "Public Relations Defined" banner, PRSA initiated a crowdsourcing campaign and public vote that produced the following definition:
"Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics."
Simple and straightforward, this definition focuses on the basic concept of public relations — as a communication process, one that is strategic in nature and emphasizing "mutually beneficial relationships."
"Process" is preferable to "management function," which can evoke ideas of control and top-down, one-way communications.
"Relationships" relates to public relations' role in helping to bring together organizations and individuals with their key stakeholders.
"Publics" is preferable to "stakeholders," as the former relates to the very "public" nature of public relations, whereas "stakeholders" has connotations of publicly-traded companies.
As a management function, public relations also encompasses the following:
Anticipating, analyzing and interpreting public opinion, attitudes and issues that might impact, for good or ill, the operations and plans of the organization.
Counseling management at all levels in the organization with regard to policy decisions, courses of action and communication, taking into account their public ramifications and the organization's social or citizenship responsibilities.
Researching, conducting and evaluating, on a continuing basis, programs of action and communication to achieve the informed public understanding necessary to the success of an organization's aims. These may include marketing; financial; fund raising; employee, community or government relations; and other programs.
Planning and implementing the organization's efforts to influence or change public policy. Setting objectives, planning, budgeting, recruiting and training staff, developing facilities — in short, managing the resources needed to perform all of the above.
Read the full text of PRSA's Official Statement on Public Relations.
http://www.prsa.org/AboutPRSA/PublicRelationsDefined
PRSA's Widely Accepted Definition
The formal practice of what is now commonly referred to as "public relations" dates to the early 20th century. In the relatively brief period leading up to today, public relations has been defined in many different ways, the definition often evolving alongside public relations' changing roles and technological advances. The earliest definitions emphasized press agentry and publicity, while more modern definitions incorporate the concepts of "engagement" and "relationship building."
In 2011/12, PRSA led an international effort to modernize the definition of public relations and replace a definition adopted in 1982 by the PRSA National Assembly. Learn more here. Under the "Public Relations Defined" banner, PRSA initiated a crowdsourcing campaign and public vote that produced the following definition:
"Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics."
Simple and straightforward, this definition focuses on the basic concept of public relations — as a communication process, one that is strategic in nature and emphasizing "mutually beneficial relationships."
"Process" is preferable to "management function," which can evoke ideas of control and top-down, one-way communications.
"Relationships" relates to public relations' role in helping to bring together organizations and individuals with their key stakeholders.
"Publics" is preferable to "stakeholders," as the former relates to the very "public" nature of public relations, whereas "stakeholders" has connotations of publicly-traded companies.
As a management function, public relations also encompasses the following:
Anticipating, analyzing and interpreting public opinion, attitudes and issues that might impact, for good or ill, the operations and plans of the organization.
Counseling management at all levels in the organization with regard to policy decisions, courses of action and communication, taking into account their public ramifications and the organization's social or citizenship responsibilities.
Researching, conducting and evaluating, on a continuing basis, programs of action and communication to achieve the informed public understanding necessary to the success of an organization's aims. These may include marketing; financial; fund raising; employee, community or government relations; and other programs.
Planning and implementing the organization's efforts to influence or change public policy. Setting objectives, planning, budgeting, recruiting and training staff, developing facilities — in short, managing the resources needed to perform all of the above.
Read the full text of PRSA's Official Statement on Public Relations.
http://www.prsa.org/AboutPRSA/PublicRelationsDefined
Suscribirse a:
Entradas (Atom)